Just imagine: The headliner enters the stage, 50,000 people cheer - and everyone gets thirsty at the same time. What happens at your bar then? Endless queues? Stressed employees? Or the chance of a lifetime to maximise sales?
The reality of big events is brutal: when the crowds arrive, seconds can make the difference between success and fiasco. While traditional bars collapse at peak times, smart technology is completely revolutionising the game.
The moment of truth
A typical scenario: a break between two acts, 20,000 guests want drinks at the same time. Conventional bars manage perhaps 200 drinks per hour. This means queues that last for hours, frustrated guests and lost sales. Many visitors give up before they can order.
Clever organisers think differently. They rely on fully automated solutions that produce 1,000 perfect cocktails per hour. While others are still discussing, they are already cashing in.
Why automation triumphs at festivals
The maths is clear: a single automated cocktail machine replaces four bartenders and works around the clock. No breaks, no sick days, no overtime. Instead, consistent quality and lightning-fast service.
The advantage is particularly evident at events lasting several days. While human crews are exhausted after 12 hours, the technology continues to run tirelessly. The result: satisfied guests and record-breaking drinks sales.
The difference between chaos and success
Experienced event managers know: The bar strategy determines the overall success. Word gets around about stressed guests at overcrowded stands. On the other hand, events with fast, professional catering are recommended to others.
Modern cocktail machines solve the problem elegantly: four seconds per drink, perfect dosing, hygienic preparation. Even under extreme conditions, the quality remains consistently high.
Investment or cost trap?
The bill surprises many: While staff costs for a weekend festival can quickly run into five figures, professional bar technology often pays for itself from the very first event. Added to this are savings on downtime and reduced insurance costs.
Smart organisers rent or lease cocktail machines for individual events. This allows them to test the technology risk-free and scale up if successful.
The future begins now
While some are still hesitating, pioneers are already conquering the market. They offer their guests what they expect: fast service, perfect quality and no queues.
The question is not whether festival catering is changing. It is: Are you one of the winners or are you watching others succeed?
With 50,000 thirsty guests, one thing is certain - the right answers will give you the decisive advantage.